Videos are like...really cool. But they're also kinda hard to make. I spent 2 full days on a video shoot for Quaker Oats this spring. It took 12 people, 7 venues, and I don't even know how many cameras, lights, light stands, and all the equipment slash video magic to bring it all together. Full on, legit video is H-A-R-D. But what we're about to do? This is Instagrammable easy peasy magic.